Resources
Learn how AI
picks what to buy.
Guides, posts and plain definitions for ecommerce brands that want to be in the answer.
Guides
Step-by-step playbooks
- AI Search
- Shopify
- BigCommerce
Get named. A starter guide to AI search for ecommerce brands
A step-by-step starter guide for ecommerce brands on how AI search works, where it stands today, and how to get your products named in ChatGPT, Claude, Gemini and Perplexity answers.
Jenn Starr13 min read
- AI Search
Get named in 30 days: an AI search checklist for ecommerce brands
A week-by-week, 30-day checklist for ecommerce brands to find out what AI says about them, fix what blocks them, write the answers they're losing, and measure the results.
Jenn Starr5 min read
- Holiday
- AI Search
BFCM 2026: Get on the Shortlist Before Shoppers Ask
A week-by-week guide for ecommerce brands to get named in AI answers for holiday gift, deal and shipping questions before Black Friday and Cyber Monday 2026.
Jenn Starr11 min read
Blog
From the team
- Shopify
- Analytics
How to do a cohort analysis in Shopify
To do a cohort analysis in Shopify, open the customer cohort analysis report in Analytics, group customers by first order month, and compare how each group comes back and spends over time.
Jenn Starr8 min read
- eCommerce
- AI Search
Why we're building Selix
Most AI search tools are built for B2B, so I built Selix for ecommerce stores: see what AI recommends, write what you are missing, and tie it to real orders.
Jenn Starr3 min read
Glossary
The AI shopping glossary
45 terms, from AEO to zero-click search, in plain English.
Put it to work
AI names a short list.
Be on it.
See which shopper questions name your store, and which name someone else.