About Selix
Shoppers ask AI now.
We make sure it names you.
We're a small team of marketers and engineers building for the way people shop now: by asking.
Our mission
Every good store deserves
a spot in the answer.
Shoppers now ask AI what to buy, and the answer names a short list. We think the stores with the best products, not the biggest budgets, should be on it. So we show brands where they stand, write the pages that change the answer, and measure what it earns.
What we value
- 01
Earn trust.
We say what we know and admit what we don't. Customers and teammates always get the straight answer.
- 02
Think new.
We question how things have always been done and give the early, slightly odd idea a fair shot.
- 03
Move fast.
We'd rather ship, learn and fix than wait for perfect. Small team, short loops, quick calls.
- 04
Teach freely.
We share what we learn in the open. People should be able to learn from us, even if they never buy from us.
Meet the team
Small team.
Big question.
Jenn Starr
Co-founder, CEO
Jenn has spent 20+ years building marketing and implementation playbooks for SaaS startups. She bootstrapped three marketing agencies and is a 500 Startups alum. At Selix she leads product and go-to-market.
Austin, US
Andrew Campbell
Co-founder, CPO
Andrew builds the engine that asks shopper questions across every AI assistant and turns the answers into data. Before Selix, he built web data pipelines for clients.
Austin, US
Lucas Cogliolo
Product design lead
Lucas designs the Selix app and this site, with one goal: make bad news easy to read and quick to act on.
Barcelona, Spain
Santiago Tórtora
Lead engineer
Santiago keeps the checks running, the data accurate and your store's information secure.
Asunción, Paraguay