Terms of Service

1. The Service

Selix tracks how AI engines (such as ChatGPT, Claude, Gemini, and Perplexity) answer shopper questions about your products and category, shows where your brand appears or is missing, drafts content to improve your visibility, publishes the content you approve to your store, and attributes visits and orders from AI search.

We are always improving Selix, so features may change over time. If we remove a feature that is a material part of your paid plan, we will give you reasonable notice. Features we label as beta or preview are offered as is and may change or end at any time.

2. Eligibility and accounts

You must be at least 18 years old and use Selix for business purposes. You are responsible for:

• giving us accurate account information and keeping it current
• keeping access to your account secure, including the email account you use to sign in
• everything that happens under your account, including the activity of team members you invite

Tell us right away at team@withselix.com if you believe your account has been compromised.

3. The free check

You can run a free AI visibility check without an account. Results are for your information only. We may limit how often a store can be checked, and we may change or discontinue the free check at any time. You may only run checks on stores you own or are authorized to represent, or for good-faith research.

4. Connecting your store

To use Selix, you create API credentials in your store platform and give them to us. By connecting a store, you:

• confirm you own the store or are authorized to connect it
• authorize Selix to access your store data and to act on your store as described in these Terms, using those credentials
• agree to keep the credentials valid if you want the Service to keep working

You can disconnect at any time in Selix settings or by revoking the credentials in your store platform. Some features stop working when your store is disconnected. Selix is not a Shopify or BigCommerce app and is not affiliated with or endorsed by any store platform.

5. Content and publishing

Nothing publishes without your approval. Selix drafts content (such as FAQs, blog posts, pages, and product descriptions), and you decide what goes live. Every published change can be reverted from Selix.

You are responsible for what you publish. Drafts are generated with AI and may contain mistakes, outdated information, or claims that need checking. Before you approve content, review it for accuracy and make sure it complies with the law, your platform's rules, and any rights of others, including advertising, product safety, and intellectual property rules. Once you approve content, it is your content.

We do not control AI engines. AI engines are run by third parties and change often. We report what they said when we checked, but we cannot guarantee that any engine will mention, recommend, or rank your brand, or that Selix will increase traffic, orders, or revenue.

6. Plans, billing, and payment

Plans. Plans, prices, and limits (such as shopper questions, engines, and content credits) are described on our pricing page or in your order form. Custom plans are governed by the order form you sign with us, which controls if it conflicts with these Terms.

Billing. Subscriptions are billed in advance, monthly or annually, through Stripe. Your subscription renews automatically for the same period until you cancel. You authorize us to charge your payment method for each renewal and for any upgrades.

Usage limits. Content credits and other usage allowances reset at the start of each billing period and do not roll over. If you reach a limit, you can upgrade or wait for the next period.

Upgrades and downgrades. Upgrades take effect immediately and are prorated for the rest of the billing period. Downgrades take effect at the next renewal.

Taxes. Prices do not include taxes. You are responsible for applicable sales, use, and similar taxes, which we will add to your invoice where required.

Price changes. We will give you at least 30 days' notice before a price change applies to your plan. The new price takes effect at your next renewal after the notice period.

Failed payments. If a payment fails, we will let you know and try again. If it is not resolved within 14 days, we may suspend your account until it is.

Refunds. Fees are non-refundable, including for partial billing periods and unused allowances, except where the law requires otherwise or we agree in writing.

7. Cancellation and termination

You can cancel at any time in your account settings or by emailing team@withselix.com. Cancellation takes effect at the end of your current billing period, and you keep access until then. When you cancel, we stop all scheduled checks and other usage-based work right away.

We may suspend or end your access if you materially breach these Terms and do not fix the breach within 10 days of our notice, if you fail to pay, or immediately if your use creates a security, legal, or abuse risk to Selix, other customers, or third parties. If we end the Service for our convenience, we will refund any prepaid fees for the unused period.

After your account ends, you have 30 days to export your data. After that, we delete your store data and credentials as described in our Privacy Policy. Content already published to your store stays on your store.

8. Your data

You own your data. "Customer Data" means the data you or your connected store provide to Selix, including store data, settings, and shopper data. As between you and Selix, you own all Customer Data.

Our license to use it. You give Selix a limited license to access, use, store, and process Customer Data only to provide, secure, and improve the Service, and as described in our Privacy Policy.

Aggregated data. Selix may create aggregated and de-identified data from Customer Data and from our own AI engine checks, such as category-level benchmarks. This data does not identify you, your store, or any individual. Selix owns it, may use and publish it, and may keep it after your account ends. We will never publish anything that names your store or shows your individual results without your permission.

Your responsibilities. You are responsible for having the rights and notices needed to share Customer Data with us, including a privacy policy on your store that discloses your use of analytics and attribution tools such as Selix and, where required, obtaining shopper consent. If you need a Data Processing Agreement, email privacy@withselix.com.

9. Acceptable use

You agree not to:

• use the Service to break any law or infringe anyone's rights
• connect a store or run checks on a store you are not authorized to represent
• publish false, misleading, defamatory, or unlawful content through the Service
• try to access accounts or data that are not yours, or to probe, scan, or test the Service's security without our written permission
• interfere with the Service, overload it, or get around usage limits
• reverse engineer the Service, except where the law allows it
• scrape the Service or use it to build a competing product
• resell or share access to the Service except as your plan allows

10. Third-party services

The Service works with third-party services, including store platforms, AI engines, and payment processors. Your use of those services is governed by their own terms. We are not responsible for third-party services, and their availability or changes to them may affect the Service.

11. Intellectual property

Selix and its licensors own the Service, including its software, design, data models, and brand. These Terms do not give you any rights in the Service beyond the right to use it under these Terms.

Content we draft for you. Once you approve a draft, we assign to you any rights we have in it, so you can use it freely. Because AI tools can produce similar text for different users, we cannot promise every draft is unique.

Feedback. If you send us suggestions or feedback, we may use them without any obligation to you.

12. Confidentiality

Each of us may receive non-public information from the other, such as your store data and our product plans. Each of us will use the other's confidential information only to perform under these Terms and will protect it with reasonable care. This does not apply to information that is public, already known, independently developed, or rightfully received from someone else, or where disclosure is required by law.

13. Support and availability

We provide support by email at team@withselix.com and aim to respond within one business day (Monday to Friday, 9 a.m. to 5 p.m. Central Time, excluding US holidays). We work to keep Selix available but do not guarantee uninterrupted service, unless a separate service level agreement in your order form says otherwise. We may perform scheduled maintenance and will try to give advance notice of any significant downtime.

14. Disclaimers

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, SELIX DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE ERROR-FREE OR UNINTERRUPTED, THAT AI-GENERATED CONTENT WILL BE ACCURATE, OR THAT USING THE SERVICE WILL PRODUCE ANY PARTICULAR RESULTS IN AI ENGINES, SEARCH, TRAFFIC, OR SALES.

15. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA, EVEN IF ADVISED THAT THEY WERE POSSIBLE. EACH PARTY'S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS WILL NOT EXCEED THE GREATER OF THE AMOUNTS YOU PAID SELIX IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR $100. THESE LIMITS DO NOT APPLY TO YOUR PAYMENT OBLIGATIONS, A PARTY'S INDEMNIFICATION OBLIGATIONS, OR LIABILITY THAT CANNOT BE LIMITED BY LAW.

16. Indemnification

You will defend and indemnify Selix against third-party claims arising from content you approve and publish, Customer Data you provide, or your breach of these Terms or the law. Selix will defend and indemnify you against third-party claims that the Service, as provided by us, infringes that party's intellectual property rights. The party seeking indemnity must give prompt notice, reasonable cooperation, and control of the defense to the other party.

17. Changes to these Terms

We may update these Terms from time to time. For significant changes, we will email the primary address on your account or post a notice in the Service at least 30 days before they take effect. If you do not agree to the changes, you can cancel before they take effect. Continuing to use the Service after that means you accept the updated Terms.

18. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, without regard to its conflict of laws rules. Any dispute arising out of or relating to these Terms or the Service will be brought exclusively in the state or federal courts located in Travis County, Texas, and both parties consent to their jurisdiction. Before filing a claim, each party agrees to try to resolve the dispute informally by contacting the other and allowing 30 days for discussion.

19. General

• Entire agreement. These Terms, the Privacy Policy, and any order form are the entire agreement between you and Selix about the Service.
• Assignment. You may not assign these Terms without our consent, except to a successor of your business. We may assign them in connection with a merger, acquisition, or sale of assets.
• Severability. If any part of these Terms is unenforceable, the rest stays in effect.
• No waiver. Not enforcing a right is not a waiver of it.
• Force majeure. Neither party is liable for delays caused by events beyond its reasonable control.
• Independent parties. We are independent contractors. These Terms do not create a partnership or agency.
• Notices. We send notices to the email address on your account. You can send notices to team@withselix.com.
• Survival. Sections on fees owed, your data, aggregated data, intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, and governing law survive the end of these Terms.

20. Contact us

Selix Technologies, Inc. Email: team@withselix.com Mail: 1401 Lavaca St STE 82963

Austin, TX 78701

United States