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From the team,
for store owners.

How-tos, analytics walkthroughs and what we learn from running the checks.

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  • Shopify
  • Analytics

How to do a cohort analysis in Shopify

To do a cohort analysis in Shopify, open the customer cohort analysis report in Analytics, group customers by first order month, and compare how each group comes back and spends over time.

Jenn Starr8 min read

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  • eCommerce
  • AI Search

Why we're building Selix

Most AI search tools are built for B2B, so I built Selix for ecommerce stores: see what AI recommends, write what you are missing, and tie it to real orders.

Jenn Starr3 min read

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GuidesStep-by-step playbooks for AI search.The AI shopping glossaryAI shopping terms, explained plainly.

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AI names a short list.
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See which shopper questions name your store, and which name someone else.

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